iMBrace Marketing SOP

Table of Content

1.0 Task Management Tool

2.0 Account Access

3.0 Blog Content

4.0 Blog Graphic

5.0 Blog Website Posting

6.0 Social Media Posting

7.0 SEO

8.0 Google Analytics

9.0 Tools for checking SEO mark and performance

10.0 UTM

1.0 Task Management Tool

Working Tools/Application

  1. ClickUp

https://app.clickup.com/25591456/home

  1. Slack

https://slack.com/

  1. Google Drive

https://drive.google.com/drive/u/0/folders/19SKrTF3zAvG4J3gl0Z3v5jAiGfilRoe_

  1. ClickUp

To record the tasks include on-going tasks, in-progress tasks, to-do tasks and completed tasks.

  1. Slack

Team communication & meeting platform.

  1. Google Drive

Cloud space to store every document.

List Categories

  1. PROJECTS - to list out main tasks, or ongoing tasks.

  2. TASKS - to list out sub tasks or small tasks.

Task Status

  1. BACKLOG - to create task that have not been discussed with the team/assigned to anyone/not having enough information or details

  2. TRIAGE - to store tasks that are being called stop or hold

  3. READY TO LAUNCH - to list tasks that have already finished and pending to launch, include and not limit to post, blog.

  4. REVIEW - to separate tasks that need to have peer-to-peer review.

  5. TO-DOS - to store tasks that have already been discussed and need to be done.

  6. IN PROGRESS - to list out tasks that are currently being completed

2.0 Account Access

Account & Password

Usage

Email Address/Username

Password

Use this account to store documents (Google Drive)

[email protected]

Ipohimbrace31a#

Use this account to login (Synthesia, WeVideo, YouTube channel)

[email protected]

[imb]9527

Use this account to post Facebook post

[email protected]

Velocity1910!

Use this account to post website blog

admin

Velocity1910!

3.0 Blog Content

Free Tools

  1. CopyMatic.ai

https://copymatic.ai/app/

  • To generate any type of content and anywhere you want with AI.

  1. Chat GPT

https://chat.openai.com/

  • To follow an instruction in a prompt and provide a detailed response.

  1. Grammarly

https://app.grammarly.com/

  • To review spelling, grammar, punctuation, clarity, engagement, and delivery mistakes in English texts.

  1. Word Counter: Count Words & Correct Writing

https://wordcounter.net/

  • WordCounter shows you the top 10 keywords and keyword density of the article you're writing.

Standard Operating Procedures (SOP):

  1. Google search the topic to look for other blogs or articles from other websites to see how they write the content.

  2. Open 3 blogs that are related to the topic that you have chosen.

  3. Use Word Counter to count the words count of 3 of the blogs from other websites.

  4. Count the average word for these 3 blogs.

  5. Generate blog content by using Copymatic.

  6. Blog consists of several parts:

    1. Overview

    2. Introduction

    3. Content

    4. Conclusion

    5. Table of pros and cons

    6. FAQ

  7. Blog must have some interlinks that link to the other website or iMBrace other blogs.

  8. Proofread the content to avoid sensitive topics mentioned in the blog.

  9. Check grammar by using Grammarly.

  10. Use Chat GPT for extra assistance such as rephrasing text.

  11. Translate blog in Chinese (Traditional).

  12. Keep all the documents (graphics, blog content, translation) in Google Drive.

4.0 Blog Graphic

Free Tools

  1. Yandex Image

https://yandex.com/images/

  • Funny pictures, backgrounds for your desktop, diagrams and illustrated instructions

  1. Flaticon

https://www.flaticon.com/

  • Download Free Icons and Stickers for your projects. Images made by and for designers in PNG, SVG, EPS, PSD and CSS formats.

  1. StorySet

https://storyset.com/

  • Edit and download all customizable illustrations

Standard Operating Procedures (SOP):

  1. Use Yandex to search for photos that can be used for blog cover.

  2. Design the blog cover by adding elements related to the blog topic.

  3. Use StorySet to search for two subgraphics for the blog content.

  4. Use Flaticon to search for icons or logos needed during design.

  5. Keep all the documents (graphics, blog content, translation) in Google Drive.

Notes:

Please do not use photos that contain male with a beard as the target audiences were Asian and white people.

5.0 Blog Website Posting

WordPress

Link

Username

Password

Production Website

https://www.imbrace.co/wp-login.php?redirect_to=https%3A%2F%2Fwww.imbrace.co%2Fwp-admin%2F&reauth=1

admin

Velocity1910!

Staging Website

https://www.stg.imbrace.co/wp-login.php?redirect_to=https%3A%2F%2Fwww.stg.imbrace.co%2Fwp-admin%2F&reauth=1

admin

Velocity1910!

Standard Operating Procedures (SOP):

  1. Login to staging wordpress.

  2. Go to [Posts] > [Add New]

  3. Add Title

  4. Choose Author

  5. Set Featured Image

  6. Add Tags (if applicable)

  7. Add focus keyphrase

  8. Add SEO title

  9. Add META description

  10. [Save draft] > [Edit with Elementor]

  11. Copy the blog template from previous blog

  12. Edit the blog content following the format:

Blog content format:

  1. Overview’s content: (change the content inside <blockquote>”Your content”</blockquote>)

  2. Spacing: - For the spacing between text and graphic will be 20px bottom padding - For each section will be 80px bottom padding

  3. Text embedded with a link: <a href="Your link" target="_blank" style="text-decoration: underline; color: #156DF2;">Your text</a>

  4. List: <ul> <li> Your content </li> <li> Your content </li> </ul>

  1. Edit the content in the table of pros and cons

  2. Edit the content in FAQ section

  3. Check format in Responsive Mode (Tablet & Mobile)

  4. Publish

  5. Repeat Step 2 to Step 10 in production wordpress.

  6. Copy the blog template from staging wordpress, paste in production wordpress

  7. Publish

  8. Add Chinese translation

  9. Click [Edit] in the the blog published just now

  10. Under [Slug] section, copy the text.

  11. Back to wordpress dashboard and Change wordpress language to Chinese

  12. Click [Edit] of the blog published just now

  13. Under [Slug] section, replace the text with the text copied just now

  14. Click [Update]

  15. Repeat Step 21 to Step 26 in staging wordpress

6.0 Social Media Posting

Free Tools

  1. Business Meta Suite

https://business.facebook.com/latest/content_calendar? asset_id=110197088026276&nav_ref=page_composer_interruption

  • Managing ads across Facebook and Instagram is easier with Meta Business Suite.

  1. LinkedIn

https://www.linkedin.com/company/77681297/admin/feed/posts/

  • LinkedIn is the social network for job seekers, professionals, and businesses.

  1. CopyMatic.ai

https://copymatic.ai/app/

  • To generate any type of content and anywhere you want with AI.

  1. Chat GPT

https://chat.openai.com/

  • To follow an instruction in a prompt and provide a detailed response.

  1. Campaign URL Builder

https://ga-dev-tools.google/campaign-url-builder/

  • To add campaign parameters to URLs to see users’ behavior in Google Analytics

Standard Operating Procedures (SOP):

  1. Use CopyMatic or ChatGPT to generate captions for the posting.

  2. Follow the standard format of the iMBrace social media post caption.

LinkedIn Post Format

[Short and Attention Catching Sentence]

[Captions]

[CTA to visit our website/blog]

[Link with UTM tagged]

[#hastag1 #hashtag2 #hashtag3 #hashtag4 #hashtag5 #hashtag6]

[Preview Image of the link] (So that people can click into it) / [Image]

Facebook Post Format

[Short and Attention Catching Sentence]

[Captions]

[CTA to visit our website/blog]

[Link with UTM tagged]

[#hastag1 #hashtag2 #hashtag3 #hashtag4 #hashtag5 #hashtag6]

[Upload Image]

  1. Link should be tagged with UTM tracking by using Campaign URL Builder and follow the UTM format:

(Please refer to Section 10.0 UTM)

  1. Keep all the documents (graphics, blog content, translation, captions) in Google Drive.

  2. Schedule the posting in LinkedIn and Facebook.

Posting Time Schedule

Date

Media Type

Time

One week per blog

Website Blog Publishing

Anytime

Tuesday/Wednesday/Thursday

FB & IN posting

11.00am

Anydate

Event Post

Anytime

7.0 SEO

To be continue after iMBrace confirm the SEO tools

7.1 Meta keyword & description

7.2 Yoast SEO Plugin

Free Tools

  1. Yoast SEO Plugin https://yoast.com/wordpress/plugins/seo-2/

  • This plugin is used to set up SEO keyword, meta descriptions… etc for the WordPress website.

Standard Operating Procedures (SOP):

  1. Login to your WordPress dashboard

  2. Go to [Plugins] > [Add New]

  3. Search “Yoast SEO” > [Install Now]

  4. Set up the plugin

  5. Start to insert SEO keyword, meta description and so on

8.0 Google Analytics

Free Tools

  1. Google Analytics https://marketingplatform.google.com/about/analytics/

  • This software is to track the user traffic and more data of your website, hence analyze your website status with those data.

Standard Operating Procedures (SOP):

  1. Go to Google Analytics

  2. Sign in Google Analytics account

  3. Click [Start measuring] (First user)

  4. Enter the “My New Account Name” and press [Next]

  5. Enter “Property name”, set “Reporting time zone”, and “Currency” – Press [Next]

  6. Set up “Industry category” and “Business size” – Press [Next]

  7. You can select the top four functions or obtain baseline reports (Recommend), depending on your business needs – Press [Create]

  8. Click [I Accept]

  9. You need to provide the business website link and set up the stream name – Press [Create stream]

  10. Login to your WordPress dashboard

  11. Go to [Plugins] > [Add New]

  12. Search “Site Kit by Google” > [Install Now]

  13. Follow installation instructions and Set up the plugin

9.0 Tools for checking SEO mark and performance

9.1 Screaming Frog

Free Tools

  1. Screaming Frog https://www.screamingfrog.co.uk/seo-spider/

  • This tool is to inspect the website SEO ranking and mark. It provided website issue checking as well.

Standard Operating Procedures (SOP):

  1. Go to search “Screaming Frog” in your browser

  2. Install it

  3. Enter your Website URL and click the [Crawl] button (Free for 500URL)

9.2 Website Performance Checker

Free Tools

  1. GTmetrix https://gtmetrix.com/

  2. Page Speed Index https://pagespeed.web.dev/

  • This website is to check your website status and performance like how GTmetrix does. But this website allows you to have a look at what's the issue that drags your performance. It also provides some hints or solutions in order to solve the issues.

Standard Operating Procedures (SOP):

  1. Go to both of the websites.

  2. Enter your Website URL.

  3. Wait for the result.

9.3 WP Super Cache

Free Tools

  1. WP Super Cache https://wordpress.org/plugins/wp-super-cache/

  • This plugin is to make your webpage load faster with cache captured well

Standard Operating Procedures (SOP):

  1. Login to your WordPress dashboard

  2. Go to [Plugins] > [Add New]

  3. Search “WP Super Cache” > [Install Now]

  4. Set up the plugin

10.0 UTM

Free Tools

  1. Campaign URL Builder https://ga-dev-tools.google/campaign-url-builder/

  • This website is used to create a UTM link with custom Campaign ID, Campaign Source etc.

  1. Google Sheet

https://docs.google.com/spreadsheets/d/1QRgbLy4-Cd9wvKfgjONm-1ZMBXmZJvWi/edit#gid=245165887

  • To store all UTM links created

Standard Operating Procedures (SOP):

  1. Go to the website.

  2. Enter your Website URL.

  3. Enter your targeted / structured Campaign related information.

  4. Copy the UTM URL and paste it to your website / blog.

  5. Store the created UTM URL in Google Sheet.

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