FACEBOOK MARKETING STRATEGY
© by Koson Technology Sdn Bhd
Table Of Content
SETUP PHASE
Facebook Account
Facebook Business Page
STEPS
PLANNING PHASE
Content Calendar
How many posts will be posted per month?
The timeline of a campaign?
Content Type
What are the types of content involved?
Ads Creation
EXECUTION PHASE
Ads Campaign Launch STEPS
1. Ad Campaign Launch
2. Monitor Engagement
3. Ads Optimization
4. A/B Testing
EVALUATION PHASE
A. Data Analysis
B. Report Generation
C. Post-Campaign Review
Facebook Account
Purpose: For setting as ‘admin’ for the business page.
Facebook Business Page
Purpose: All events/promotions will be displayed and announced on this page.
Define the campaign objectives
Identify the target audience
Create(Access) Facebook account
Create(Access) Facebook business page
Install Facebook Meta Pixel
(Remark: Clients can provide us with their Facebook account/business page or we will create one for clients.)
Content Calendar
Purpose: To schedule all content to be posted within a campaign period/normally.
How many posts will be posted per month?
It is recommended to create 5 targeted postings/month to achieve the best performance.
(Posting should be consistent)
The timeline of a campaign?
The period is depending on the type of project, generally it will be around 3 months.
Purpose: The type of content that will be focused.
What are the types of content involved?
Interactive post (Polls, Quiz, Surveys etc)
All content is created tailored to the needs and requirements of the client's project.
Budget allocation for Ads Campaign.
Design eye-catching visuals and videos for ads.\
Ads copywriting - craft captions content according to campaign objective.\
Include Call-to-action (CTA)\
EXECUTION PHASE
Ads Campaign Launch STEPS
Ad Campaign Launch
Launch the ads according to the scheduled content calendar
Monitor for any issues when launching.
Monitor Engagement
Monitor comments, inbox, likes etc of ads/Facebook posts.
Respond asap to inquiries or comments.
Ads Optimization
Track performance using Facebook Ads Manager.
Adjust ad budgets, targeting parameters based on performance data.
Test different ads elements, including visual poster, copy and audience target.
EVALUATION PHASE
Analyse the KPI of ads/posts using Facebook Insight and Ads Manager.
Observe the reach, engagements, conversion rates and return on ad spend (ROAS).
Report Generation
Prepare a report summarising the campaign’s performance.
Include insights, key findings and recommendations.
Post-Campaign Review
Conduct a team review to assess what worked well and areas of improvement.
