Xiao Hong Shu Marketing Strategy
XIAO HONG SHU MARKETING STRATEGY
© by Koson Technology Sdn Bhd
Table Of Content
XIAO HONG SHU Personal Account
XIAO HONG SHU Business Account
XIAO HONG SHU Online Store
STEPS
Content Calendar
How many posts will be posted per month?
The timeline of a campaign?
Content Type
What are the types of content involved
Ads Creation
Ads Campaign Launch STEPS
1. Ad Campaign Launch
2. Monitor Engagement
3. Ads Optimization
4. A/B Testing
A. Data Analysis
B. Report Generation
C. Post-Campaign Review
SETUP PHASE
XIAO HONG SHU Personal Account
STEP 1 : Use Wechat/Phone Number to create an XHS account.
STEP 2 : Enter necessary information.
Purpose: For sharing company information and interacting with audiences.
XIAO HONG SHU Business Account
STEP 1 : Go to the XHS brand account register website.
STEP 2 : Create an XHS business account using a phone number.
STEP 3 : Apply for Brand Account Verification
(Upload verification document → Proceed verification fee *600 Yuan* per year to get the “blue v”certification → Wait for verification)
STEP 4 : Fill in the account information.
STEP 5 : Key in the main information.
(Choose business type *China/HK/Oversea*, Business License, Enterprise name)
STEP 6 : Print out the document that provided by XHS
(Fill in the form → Scan and upload *MUST*)
STEP 7 : Upload the trademark/logo of the company.
STEP 8 : Fill in the person in charge information.
STEP 9 : Agree T&C.
STEP 10: Make sure all documents are correct before clicking to upload.
Purpose: All events/promotion will be displayed and announced on this page.
XIAO HONG SHU Online Store
STEP 1: Sign up for XHS via company email.
STEP 2: Fill in registration information (Once these steps are complete, XHS will analyze your registration application and process it)
STEP 3: Sign the agreement online and the paper version.
Purpose: To showcase company’s products and sales transactions will be made in this page.
STEPS
Define the campaign objectives
Goals
Objective
KPIs to be measured
Identify the target audience
Budget Allocation
Create XHS Account
Create XHS Business Account
Create XHS Online Store
(Remark: Clients can provide us with their XHS account/business/online store page or we will create one for clients.)
PLANNING PHASE
Content Calendar
Purpose: To schedule all content to be posted within a campaign period/normally.
How many posts will be posted per month?
It is recommended to create 5 targeted postings/month to achieve the best performance (Posting should be consistent)
The timeline of a campaign?
The period is depending on the type of project, generally it will be around 3 months.
Content Type
Purpose: The type of content that will be focused.
What are the types of content involved
Social Media Captions
Promotional Poster
Festival Poster
Infographic
Live Streams
Short Videos
Knowledge Post
Interactive Post (Polls, Quiz, Survey etc)
Advertising Material (Ads, Pop-Up ads, Integrated ads, 薯条)
All content is created tailored to the needs and requirements of the client’s project.
Ads Creation
Budget allocation for Ads Campaign.
Design eye-catching visuals and videos for ads.\
Ads Copywriting - Craft captions content according to campaign objective (including CTA; Location, Contact Number etc).\
EXECUTION PHASE
Ads Campaign Launch STEPS
Ad Campaign Launch
Launch the ads according to the scheduled content calendar
Monitor for any issues when launching.
Monitor Engagement
Monitor comments, inbox, likes etc of ads/XHS posts.
Respond asap to inquiries or comments.
Ads Optimization
Track performance using “创作服务平台”.
Adjust ad budgets, targeting parameters based on performance data.
A/B Testing
Test different ads elements, including visual poster, copy and audience target.
EVALUATION PHASE
Data Analysis
Analyse the KPI of ads/posts using “创作服务平台”.
Observe the reach, engagements, conversion rates, and return on ad spend (ROAS).
Report Generation
Prepare a report summarising the campaign’s performance.
Include insights, key findings, and recommendations.
Post-Campaign Review
Conduct a team review to assess what worked well and areas of improvements.
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