Tiktok Marketing Strategy
TIKTOK MARKETING STRATEGY
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Table Of Content
TIKTOK Account
TIKTOK Business Account
Content Calendar
How many posts will be posted per month?
The timeline of a campaign?
Content Type
WHAT ARE THE TYPES OF CONTENT INVOLVED?
Tiktok Live Product Features
Live Q&A
Live Together
Live Countdown Sticker
Live Donation
In-Feed Ads
TopView Ads
Search Ads
Branded Hashtag Challenge
Top of Funnel
Middle of Funnel
Bottom of Funnel
Ads Campaign Launch STEPS
1. Ad Campaign Launch
2. Monitor Engagement
3. Ads Optimization
4. A/B Testing
A. Data Analysis
B. Report Generation
C. Post-Campaign Review
SETUP PHASE
TIKTOK Account
Purpose: For sharing company information and interacting with audiences.
TIKTOK Business Account
STEP 1: Tap Settings and Privacy
STEP 2: Tap Account
STEP 3: Switch to Business Account
STEP 4: Pick the category that best describes your brand.
STEP 5: Add an email address to your profile.
Purpose: All events/promotions will be displayed and announced on this page.
Planning Phase
Content Calendar
Purpose: To schedule all content to be posted within a campaign period/normally.
How many posts will be posted per month?
It is recommended to create 2 targeted postings/month to achieve the best performance. (Posting should be consistent)
The timeline of a campaign?
The period is depending on the type of project, generally it will be around 3 months.
Content Type
Purpose: The type of content that will be focused.
What are the types of content involed?
Short Videos
Live Streams
Interactive Post (Poll, Quiz, etc)
Photos (Festival Post, Promotional Poster, Knowledge Post etc)
Ads (In-feed Ads, Search Ads)
Hashtag Challenge
All content is created tailored to the needs and requirements of the client’s project.
Followers need to exceed 1000.
Age needs to be 16 years old or older.
Live Q&A
Listen and respond to the audience's questions through LIVE.
Live Together
Partnering with other creators by using the features of “Add Host” or “Add Guests‘.
Live Countdown Sticker
After recording a Tiktok, pull up the sticker panel on your creation page, add the countdown stickers.
Live Donation
By using the relevant features, users are allowed to donate to a charity during your stream.
Ads
In-Feed Ads
TopView Ads
Search Ads
Branded Hashtag Challenge
Branded Effects
矩阵号
Kindly Refer to the link: https://drive.google.com/drive/folders/16fHysG2L9iNRunG3AEFCktHriBsa9Aah
Top of Funnel
Work with Influencers
Run Ads
Run Contests/Giveaways
Middle of Funnel
Interact with Your Followers
Encourage follows on other platforms
Bottom of Funnel
Link/Promote Your Shopify store in your content
Send people to Messenger
Execution Phase
Ads Campaign Launch STEPS
Ad Campaign Launch
Launch the ads according to the scheduled content calendar.
Monitor for any issues when launching.
Monitor Engagement
Monitor comments, inbox, likes etc of ads/TikTok posts.
Respond asap to inquiries or comments.
Ads Optimization
Track performance using “Creation Tools → Analytics”.
Adjust ad budgets, targeting parameters based on performance data.
A/B Testing
Test different ads elements, including visual poster, copy and audience target.
Evaluation Phase
Data Analysis
Analyse the KPI of ads/posts using "Creation Tools"
Observe the reach, engagements, conversion rates, and return on ad spend (ROAS).
Report Generation
Prepare a report summarising the campaign’s performance.
Include insights, key findings, and recommendations.
Post-Campaign Review
Conduct a team review to assess what worked well and areas of improvements.
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