> For the complete documentation index, see [llms.txt](https://marketing-gitbook.kosontechnology.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://marketing-gitbook.kosontechnology.com/strategies/readme.md). # LinkedIn Marketing Strategy **LINKEDIN MARKETING STRATEGY** © by Koson Technology Sdn Bhd *** ## Table of Content [**SETUP PHASE**](#id-2dvahbjn0nfq) LinkedIn Account LinkedIn Business Account Steps [**PLANNING PHASE**](#se8urorip7yt) Content Calendar How many posts will be posted per month? The timeline of a campaign? Content Type What are the types of content involved? Steps [**EXECUTION PHASE**](#c7arn9r76mul) LinkedIn Analytics Monitor Competitors [**EVALUATION PHASE**](#id-2g51sa12wq1v) A. Data Analysis B. Report Generation C. Post-Campaign Review *** ### **SETUP PHASE** |
  1. LinkedIn Account
  2. LinkedIn Business Account
| | ------------------------------------------------------------------------------------------------------------------------------- | ### **LinkedIn Account** **Purpose**: For setting as ‘admin’ for the business page. ### **LinkedIn Business Account** **Purpose**: To set up a Company Page. ### **Steps** 1. Define Objective. 2. Create a Company Page. 3. Optimise the Company Page’s information. (*i.e. company logo, banner, description*) *** ### **PLANNING PHASE** |
  1. Content Calendar
  2. Content Type
| | --------------------------------------------------------------------------------------------------------------- | ### **Content Calendar** **Purpose**: To schedule all content to be posted within a campaign period/normally. #### How many posts will be posted per month? This will be depending on the content that is being posted on to the company page. * **Knowledge post:** 4-5 post * **Blog post:** 3-4 blog post * **Company culture:** Depends on the company's event *(The post will lead to the client’s website)* #### The timeline of a campaign? The period is depending on the type of project, generally: * **Short-term campaigns:** 4-6 weeks * **Medium-term campaigns:** 6-8 weeks * **Long-term campaigns:** 2-3 months ### **Content Type** **Purpose**: The type of content that will be focused. #### What are the types of content involved? 1. Festival poster 2. Promotional poster (*For webinars*) 3. Infographic 4. Knowledge post 5. Knowledge video post 6. Interactive post (Polls, Quiz, Surveys etc) * All content is created tailored to the needs and requirements of the client's project. ### **Steps** 1. Discuss on the **Content Type** that fits the company’s reputation and image. 2. Draft a **Content Calendar** on timeline to carry out posting. 3. Discuss the **copywriting** for the content. 4. Determine the need of implementing **LinkedIn Post Booster**. *** ### **EXECUTION PHASE** |
  1. LinkedIn Analytics
  2. Monitor Competitors
| | ------------------------------------------------------------------------------------------------------------------------------ | ### **LinkedIn Analytics** **Purpose**: A built-in analytic system that can read real-time data on the profile performance. * Regularly monitor the LinkedIn post & overall company profile performance. * Identify the type of content that most suits the targeted audience. ### **Monitor Competitors** **Purpose**: To understand the current market trend and audience preferences. 1. Set Up a small team for monitoring top competitors from similar industry to gain: * Latest trend * Content that resonant with their audience *** ### **EVALUATION PHASE** ### Data Analysis 1. Analyse the performance metrics of the post. 2. Test the performance of posts with different posting times and content types. ### Report Generation 1. Prepare a report summarising the campaign’s performance. ### Post-Campaign Review 1. Conduct a team review to assess what worked well and areas of improvement.