# LinkedIn Marketing Strategy **LINKEDIN MARKETING STRATEGY** © by Koson Technology Sdn Bhd *** ## Table of Content [**SETUP PHASE**](#id-2dvahbjn0nfq) LinkedIn Account LinkedIn Business Account Steps [**PLANNING PHASE**](#se8urorip7yt) Content Calendar How many posts will be posted per month? The timeline of a campaign? Content Type What are the types of content involved? Steps [**EXECUTION PHASE**](#c7arn9r76mul) LinkedIn Analytics Monitor Competitors [**EVALUATION PHASE**](#id-2g51sa12wq1v) A. Data Analysis B. Report Generation C. Post-Campaign Review *** ### **SETUP PHASE** |
  1. LinkedIn Account
  2. LinkedIn Business Account
| | ------------------------------------------------------------------------------------------------------------------------------- | ### **LinkedIn Account** **Purpose**: For setting as ‘admin’ for the business page. ### **LinkedIn Business Account** **Purpose**: To set up a Company Page. ### **Steps** 1. Define Objective. 2. Create a Company Page. 3. Optimise the Company Page’s information. (*i.e. company logo, banner, description*) *** ### **PLANNING PHASE** |
  1. Content Calendar
  2. Content Type
| | --------------------------------------------------------------------------------------------------------------- | ### **Content Calendar** **Purpose**: To schedule all content to be posted within a campaign period/normally. #### How many posts will be posted per month? This will be depending on the content that is being posted on to the company page. * **Knowledge post:** 4-5 post * **Blog post:** 3-4 blog post * **Company culture:** Depends on the company's event *(The post will lead to the client’s website)* #### The timeline of a campaign? The period is depending on the type of project, generally: * **Short-term campaigns:** 4-6 weeks * **Medium-term campaigns:** 6-8 weeks * **Long-term campaigns:** 2-3 months ### **Content Type** **Purpose**: The type of content that will be focused. #### What are the types of content involved? 1. Festival poster 2. Promotional poster (*For webinars*) 3. Infographic 4. Knowledge post 5. Knowledge video post 6. Interactive post (Polls, Quiz, Surveys etc) * All content is created tailored to the needs and requirements of the client's project. ### **Steps** 1. Discuss on the **Content Type** that fits the company’s reputation and image. 2. Draft a **Content Calendar** on timeline to carry out posting. 3. Discuss the **copywriting** for the content. 4. Determine the need of implementing **LinkedIn Post Booster**. *** ### **EXECUTION PHASE** |
  1. LinkedIn Analytics
  2. Monitor Competitors
| | ------------------------------------------------------------------------------------------------------------------------------ | ### **LinkedIn Analytics** **Purpose**: A built-in analytic system that can read real-time data on the profile performance. * Regularly monitor the LinkedIn post & overall company profile performance. * Identify the type of content that most suits the targeted audience. ### **Monitor Competitors** **Purpose**: To understand the current market trend and audience preferences. 1. Set Up a small team for monitoring top competitors from similar industry to gain: * Latest trend * Content that resonant with their audience *** ### **EVALUATION PHASE** ### Data Analysis 1. Analyse the performance metrics of the post. 2. Test the performance of posts with different posting times and content types. ### Report Generation 1. Prepare a report summarising the campaign’s performance. ### Post-Campaign Review 1. Conduct a team review to assess what worked well and areas of improvement. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://marketing-gitbook.kosontechnology.com/strategies/readme.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.