LINKEDIN MARKETING STRATEGY
© by Koson Technology Sdn Bhd
Table of Content
SETUP PHASE
LinkedIn Account
LinkedIn Business Account
Steps
PLANNING PHASE
Content Calendar
How many posts will be posted per month?
The timeline of a campaign?
Content Type
What are the types of content involved?
Steps
EXECUTION PHASE
LinkedIn Analytics
Monitor Competitors
EVALUATION PHASE
A. Data Analysis
B. Report Generation
C. Post-Campaign Review
LinkedIn Account
Purpose: For setting as ‘admin’ for the business page.
LinkedIn Business Account
Purpose: To set up a Company Page.
Optimise the Company Page’s information. (i.e. company logo, banner, description)
Content Calendar
Purpose: To schedule all content to be posted within a campaign period/normally.
How many posts will be posted per month?
This will be depending on the content that is being posted on to the company page.
Company culture: Depends on the company's event
(The post will lead to the client’s website)
The timeline of a campaign?
The period is depending on the type of project, generally:
Short-term campaigns: 4-6 weeks
Medium-term campaigns: 6-8 weeks
Long-term campaigns: 2-3 months
Purpose: The type of content that will be focused.
What are the types of content involved?
Promotional poster (For webinars)
Interactive post (Polls, Quiz, Surveys etc)
All content is created tailored to the needs and requirements of the client's project.
Discuss on the Content Type that fits the company’s reputation and image.
Draft a Content Calendar on timeline to carry out posting.
Discuss the copywriting for the content.
Determine the need of implementing LinkedIn Post Booster.
EXECUTION PHASE
LinkedIn Analytics
Purpose: A built-in analytic system that can read real-time data on the profile performance.
Regularly monitor the LinkedIn post & overall company profile performance.
Identify the type of content that most suits the targeted audience.
Monitor Competitors
Purpose: To understand the current market trend and audience preferences.
Set Up a small team for monitoring top competitors from similar industry to gain:
Content that resonant with their audience
EVALUATION PHASE
Analyse the performance metrics of the post.
Test the performance of posts with different posting times and content types.
Report Generation
Prepare a report summarising the campaign’s performance.
Post-Campaign Review
Conduct a team review to assess what worked well and areas of improvement.