Instagram Marketing Strategy

INSTAGRAM MARKETING STRATEGY

© by Koson Technology Sdn Bhd

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Table Of Content

SETUP PHASE

Instagram Account

Instagram Business Page

Steps

PLANNING PHASE

Content Calendar

How many posts will be posted per month?

The timeline of a campaign?

Content Type

What are the types of content involved

Ads Creation

Execution Phase

Ads Campaign Launch STEPS

1. Ad Campaign Launch

2. Monitor Engagement

3. Ads Optimization

4. A/B Testing

Evaluation Phase

A. Data Analysis

B. Report Generation

C. Post-Campaign Review

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SETUP PHASE

Instagram Account Instagram Business Page STEPS

Instagram Account

Purpose: For setting as ‘admin’ for the business page.

Instagram Business Page

Purpose: All events/promotion will be displayed and announced on this page.

STEPS

1. Define the campaign objectives

   1. Goals

   2. Objective

   3. KPIs to be measured

2. Identify the target audience

3. Budget allocation

4. Create (Access) Instagram Account

5. Create (Access) Instagram Business Page

6. Install Instagram Meta Pixel

(Remark: Clients can provide us with their Instagram account/business page or we will create one for clients.)

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PLANNING PHASE

Content Calendar Content Type Ads Creation

Content Calendar

Purpose: To schedule all content to be posted within a campaign period/normally.

How many posts will be posted per month?

It is recommended to create 5 targeted postings/month to achieve the best performance

(Posting should be consistent)

The timeline of a campaign?

The period is depending on the type of project, generally it will be around 3 months.

Content Type

Purpose: The type of content that will be focused.

What are the types of content involved

1. Social Media Captions

2. Promotional Poster

3. Festival Poster

4. Infographic

5. Webinars/Live Streams

6. Short Videos/Reels

7. Knowledge Post

8. Interactive Post (Polls, Quiz, Surveys etc)

9. Conversion Post/For Dummies (懒人包)

10. Instagram Stories

11. Hashtag/Tag Event (Posting a post/story by tagging the company/a “#” decide by company)

• All content is created tailored to the needs and requirements of the client’s project.

• Can suggest to do a design for Instagram Grid Layout like;

  • Checkerboard;

  

  • Row by Row;

  

Ads Creation

1. Budget allocation for Ads Campaign.

2. Design eye-catching visuals and videos for ads.

   
3. Ads Copywriting - Craft captions content according to campaign objective.

   
4. Include Call-to-Action (CTA)

   

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EXECUTION PHASE

Ads Campaign Launch STEPS Ad Campaign Launch Monitor Engagement Ads Optimization A/B Testing

Ads Campaign Launch STEPS

Ad Campaign Launch

1. Launch the ads according to the scheduled content calendar.

2. Monitor for any issues when launching.

Monitor Engagement

1. Monitor comments, inbox, likes etc of ads/Instagram posts.

2. Respond asap to inquiries or comments.

Ads Optimization

1. Track performance using Instagram Ads Manager.

2. Adjust ad budgets, targeting parameters based on performance data.

A/B Testing

1. Test different ads elements, including visual poster, copy and audience target.

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EVALUATION PHASE

Data Analysis

1. Analyse the KPI of ads/posts using Instagram Insight and Ads Manager

2. Observe the reach, engagements, conversion rates and return on ad spend (ROAS)

Report Generation

1. Prepare a report summarising the campaign’s performance.

   • Include insights, key findings, and recommendations.

Post-Campaign Review

1. Conduct a team review to assess what worked well and areas of improvements.