抖音 Marketing Strategy
抖音 MARKETING STRATEGY
© by Koson Technology Sdn Bhd
Table Of Content
抖音 Download STEPS
抖音 Account
抖音 Business Account (PC ver)
抖音 Personal Account Verification
抖音 Businesses Account Verification
抖音 Store
Content Calendar
How many posts will be posted per month?
The timeline of a campaign?
Content Type
What are the types of content involved?
Ads Creation
Ads Campaign Launch STEPS
1. Ad Campaign Launch
2. Monitor Engagement
3. Ads Optimization
4. A/B Testing
A. Data Analysis
B. Report Generation
C. Post-Campaign Review
SETUP PHASE
抖音 Download STEPS
IOS: Change country/region to China Mainland.
(Apple ID → Media & Purchase → View Account → Country/Region → Agree T&C → Payment Method → Fill in Details)
Android: Search douyin.com on browser (Open 抖音 app website → Find the download section)
抖音 Account
STEP 1: Create Douyin account using WeChat/Phone Number
STEP 2: Set up profile name, profile picture, profile biography etc.
Purpose: For sharing company information and interacting with audiences.
抖音 Business Account (PC ver)
STEP 1: Go to https://renzheng.douyin.com/
STEP 2: Scan QR using mobile app to sign in
STEP 3: Fill in all the details and information required
STEP 4: Fill in the form and pay for service fees (600 RMB), and wait for validation.
STEP 5: After validation, you could start to manage your brand.
抖音 Personal Account Verification
At least one video must have been published.
A minimum of 10,000 followers on your account.
A telephone number that is associated with your account.
抖音 Businesses Account Verification
Valid business license for the Mainland of China.
If you want people to link to your website, you are going to need an ICP license.
Send in a cover letter with your application.
A yearly charge of 600 RMB is required.
抖音 Store
STEP 1: Visit Douyin store website on PC for registration.
STEP 2: Login to your account.
STEP 3: Select correct entity type and fill in the store information.
STEP 4: Wait for verification and complete identification afterward.
STEP 5: Pay earnest money and finish the registration process.
STEP 6: Open the management page and click “channel management” or “official account” to associate your multi-channel brand account or Douyin brand account and add your products.
Planning Phase
Content Calendar
Purpose: To schedule all content to be posted within a campaign period/normally.
How many posts will be posted per month?
It is recommended to create 2 targeted postings/month to achieve the best performance. (Posting should be consistent)
The timeline of a campaign?
The period is depending on the type of project, generally it will be around 3 months.
Content Type
Purpose: The type of content that will be focused.
What are the types of content involved?
Short Videos
Live Streams
Interactive Post (Poll, Quiz, etc)
Photos (Festival Post, Promotional Poster, Knowledge Post etc)
Ads (Product Listings, Search Ads)
Hashtag Challenge
All content is created tailored to the needs and requirements of the client’s project.
Ads Creation
Budget allocation for Ads Campaign.
Create eye-catching visuals and videos for ads.
Ads copywriting - craft captions content according to campaign objective.
Include Call-to-Action.
Execution Phase
Ads Campaign Launch STEPS
Ad Campaign Launch
Launch the ads according to the scheduled content calendar.
Monitor for any issues when launching.
Monitor Engagement
Monitor comments, inbox, likes etc of ads/抖音 posts.
Respond asap to inquiries or comments.
Ads Optimization
Track performance using “抖音创作者服务中心 → 数据中心”.
Adjust ad budgets, targeting parameters based on performance data.
A/B Testing
Test different ads elements, including visual poster, copy and audience target.
Evaluation Phase
Data Analysis
Analyse the KPI of ads/posts using "抖音创作者中心"
Observe the reach, engagements, conversion rates, and return on ad spend (ROAS).
Report Generation
Prepare a report summarising the campaign’s performance.
Include insights, key findings, and recommendations.
Post-Campaign Review
Conduct a team review to assess what worked well and areas of improvements.
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