LinkedIn Marketing Strategy
LINKEDIN MARKETING STRATEGY
© by Koson Technology Sdn Bhd
Table of Content
LinkedIn Account
LinkedIn Business Account
Steps
Content Calendar
How many posts will be posted per month?
The timeline of a campaign?
Content Type
What are the types of content involved?
Steps
LinkedIn Analytics
Monitor Competitors
A. Data Analysis
B. Report Generation
C. Post-Campaign Review
SETUP PHASE
LinkedIn Account
Purpose: For setting as ‘admin’ for the business page.
LinkedIn Business Account
Purpose: To set up a Company Page.
Steps
Define Objective.
Create a Company Page.
Optimise the Company Page’s information. (i.e. company logo, banner, description)
PLANNING PHASE
Content Calendar
Purpose: To schedule all content to be posted within a campaign period/normally.
How many posts will be posted per month?
This will be depending on the content that is being posted on to the company page.
Knowledge post: 4-5 post
Blog post: 3-4 blog post
Company culture: Depends on the company's event
(The post will lead to the client’s website)
The timeline of a campaign?
The period is depending on the type of project, generally:
Short-term campaigns: 4-6 weeks
Medium-term campaigns: 6-8 weeks
Long-term campaigns: 2-3 months
Content Type
Purpose: The type of content that will be focused.
What are the types of content involved?
Festival poster
Promotional poster (For webinars)
Infographic
Knowledge post
Knowledge video post
Interactive post (Polls, Quiz, Surveys etc)
All content is created tailored to the needs and requirements of the client's project.
Steps
Discuss on the Content Type that fits the company’s reputation and image.
Draft a Content Calendar on timeline to carry out posting.
Discuss the copywriting for the content.
Determine the need of implementing LinkedIn Post Booster.
EXECUTION PHASE
LinkedIn Analytics
Purpose: A built-in analytic system that can read real-time data on the profile performance.
Regularly monitor the LinkedIn post & overall company profile performance.
Identify the type of content that most suits the targeted audience.
Monitor Competitors
Purpose: To understand the current market trend and audience preferences.
Set Up a small team for monitoring top competitors from similar industry to gain:
Latest trend
Content that resonant with their audience
EVALUATION PHASE
Data Analysis
Analyse the performance metrics of the post.
Test the performance of posts with different posting times and content types.
Report Generation
Prepare a report summarising the campaign’s performance.
Post-Campaign Review
Conduct a team review to assess what worked well and areas of improvement.
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